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our why
WHO'S BEHIND?
One motorsport fan, basically, who got tired of not being able to find clothes they'd actually want to wear. They noticed the same gap a lot of fans notice — official gear costs a fortune, and most racing-inspired stuff is either too loud or too generic to work with a normal outfit. Just imagine wearing official merch, walking across the streets like a human billboard. So the whole point became making this more accessible, more wearable, more fun, all while keeping the spark that makes F1 and racing so easy to get obsessed with.